Target Marketing Programs »
We have developed a wide variety of marketing programs to ensure our client's increased revenues & ROI.
Data Management »
New customer acquisition, managing client databases, to frequent-customer promotional programs, and more!
Recipient of 2010 Communicator Award »
The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. The Communicator Awards received over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.Direct Marketing News »
Restaurant franchise Johnny Rockets will launch a direct mail campaign September 27 targeting employees at businesses near 52 of its locations. The chain partnered with direct marketing agency Database Marketing Group, which canvassed area businesses to gauge interest in the program. ... Read MoreDeliver Magazine | A Fresh Take »
By Christopher CaggianoAfter the devastation of Hurricane Katrina in 2005, many of New Orleans’ businesses struggled to get back on their feet. Bruce Frommeyer who owns eight Subway® Restaurants in the area was able to get up and going faster than many, thanks partially to a high-tech twist on a vintage incentive: direct mail coupons. ... Read More
Restaurant News »
In a 24/7 World Operators Must Think About Work-Meal ReplacementTypical of the fast-food industry, high-visibility locations and mass media drive McDonald's marketing. But several years ago an industrywide downturn in revenue and traffic motivated franchises in Southern California to research and re-evaluate their marketing strategies. ... Read More
Each client is assigned an Account Support Team to ensure that each job is processed quickly, accurately and will generate the highest possible ROI.
It is relatively easy to get something into a mailbox. The real challenge is to stand out from the competition and motivate a consumer to action.
At DBM Group, we understand that your customer base is not always a homogenous group. For example, the buying decisions a 30-year-old soccer mom would make are not the same as a senior citizen.
That is why utilizing the right database along with personalization and versioning are key to our seven-step systematic marketing approach. DBM Group creates true one-on-one marketing.
It starts with a specific strategy of matching the appropriate data with the right design and message that connects with the applicable consumer. Then, we test and fine-tune that message for each market segment to ensure optimal results.
