Over the years, Database Marketing Group has developed a unique expertise in a wide variety of one-to-one marketing solutions: from new customer acquisition to managing client databases, to frequent customer promotional programs to complex data collection and segmentation. Let us show you how our team of experts can improve your direct mail marketing.

Our ability to deliver high quality, cost effective marketing programs is supported by our experienced, service oriented staff members. Each client is assigned their own Account Support Team to ensure that each project is processed quickly and accurately, and will generate the highest possible ROI.

Your Account Support Team gives you all the benefits of additional staff without the expense. From data experts to marketing specialists to graphic designers and postal relations personnel, DBMG’s team of experts goes to work for you!

Why send the wrong offer to the right customer? If you know who you want to market to, you have a more efficient way of reaching them.

Target Programs:
New Home Owner | New Parent | Birthday | Families w/Children | Seniors | Consumer | Business | Ethnic

Personalization
Provides the opportunity to tailor your message to each prospect or business. Personalized headlines give the highest impact.

High Impact, Four-Color Mailer
Designed specifically for each consumer segment, 4-color “shells” are printed in advance and laser imprinted in small quantities to test various databases, graphics, offers, and more.

Track Your Redemption
Every mailer can receive a unique source code, which links to each name record and used for tracking response and redemption. These codes can be used for future follow-up.

The Right Combination of Data, Technology & Mail
Unlike traditional data providers, Database Marketing Group specializes in combining data from many different sources to achieve the specific marketing goals of our clients. Because no single list source is likely to meet your diverse needs, we identify and utilize every available resource to help you target your prospects more precisely.

DBM Group uses the right combination of data, technology and targeted mail to help you reach those consumers or businesses who are most likely to respond to your marketing message. We put our extensive knowledge of the industry to work for you; evaluating your business, developing creative that speaks to your prospect, providing the highest quality data and dominating the mailbox with the most appropriate offer and message.

Are You Really Utilizing the Best Data?
Mere numbers in a database can provide the shotgun effect, but how can you target and reach those people who will be most receptive to your offer? Without easy and rapid access to all data and database technology available in the market to pinpoint the most qualified buyers, you could be searching for a needle in the proverbial haystack.

DBM Group combines the most sophisticated data available in the market with state-of-the art database processing technology and proven direct marketing expertise. We will bring together specific household information compiled from public records, financial information, behavioral data, demographic and lifestyle data, and other proprietary sources to create one of the most up-to-date and comprehensive databases available for your specific business.

This wealth of consumer information is truly valuable because it is backed by DBM Group’s proven solution-oriented approach: the ability to match the right information to the right creative to help you achieve your business goals. Whether it is a simple mailing list or a more complex database with segmentation, DBM Group’s expertise in accessing, combining and enhancing data helps you make the most effective use of your marketing dollars and maximize the value of your marketing investment.

Database Marketing Group partners with you to determine the program elements and options that work best for you and your affiliates. Next, we set-up a customized, private label site for the affiliates to log onto where they can customize a targeted direct mail or e-mail program in six easy steps.

Select Marketing Geography
Affiliates can specify the area to which they would like to market by zip codes, radius, CTA (custom trade area), state or counties.

Choose Segment
Affiliates choose the market segment they’d like to target from pre-determined segments of their ideal customers. Franchisees can even choose to upload and mail to their existing customers or even purge out their existing customers for acquisition.

Pick Mailer
Affiliates choose from pre-approved full-color mailing pieces specifically designed for the targeted segment.

Enter Quantity and Schedule Mailings
Counts of available prospects are calculated in real time. Affiliates can specify and schedule mailing(s) for a single date or multiple dates.

Customize Mailers
Affiliates customize the mailer with their own business information and choose from pre-approved headlines, offers and copy.

Enter Payment Information and Confirm Offer
Affiliates “pay as they mail”. Programs can be modified or cancelled without penalty. Affiliate orders are confirmed via e-mail of mail dates and exact charges.

It’s like having a BILLBOARD in every office!
Please Post Immediately^® gives you the ability to target businesses by employee size, industry, sales volume and a very precise geography.

Your perfect consumer is right next door, on the third floor, in suite A, at cubicle #34, but how do you get your message to them? With Please Post Immediately^® you can communicate to cubicle #34, as well as, the business down the street and all its employees.

When it comes to driving store traffic from surrounding businesses it’s important to consider employee habits. Our extensive research in lunchtime patterns has identified that convenience is the #1 factor in determining where to eat:

• 95% Eat within 1 mile of their office
• 98% Eat lunch out at least once a week
• 89% Say YES, they would post coupons
• 91% Say YES, others would use coupons

Best of all… the RESULTS!
20% to 40% is the average redemption and some locations have seen up to 60% redemption.
If you’re looking to drive lunchtime traffic or to encourage off-peak visits, Database Marketing Group can make your marketing dollar work smarter.

Nothing beats e-mail marketing for staying in touch with loyal customers. It enables you to get the word out fast regarding discounts, sales, events and other promotions.

Cost efficient and effective, email marketing is a great way to retain customers and keep them loyal. Database Marketing Group can help you develop ongoing loyalty with customers by providing the information specifically targeting what they want.

Database Marketing Group will partner with you to provide the most comprehensive e-mail marketing program, helping you build the type of relationship that creates brand loyalty. We ensure that the correct message is actually delivered into the recipient’s in box so that no message is wasted on a spam filter. We make sure that there is no duplication and that the customer is responding to your message. Our goal is to make sure your customer sees every message you send as a valuable one.

E-mail Services
Concept and Design Services
Pre-distribution testing to ensure messaging is received in-tact with major ISP’s
Opt-in and Loyalty Distribution
White List approved sender
Comply with anti-spam guidelines
Unsubscribe, Web View, Click-Through and Open Rates
By District/Region, Store and other customization options