At DBM Group, we understand that your customer base is not always a homogenous group. That is why utilizing the right database along with personalization and versioning are key to our seven-step systematic marketing approach. DBM Group creates true one-on-one marketing. It starts with a specific strategy of matching the appropriate data with the right creative and message that connects with the applicable consumer segment. Then, we test and fine-tune that message for each market segment to ensure optimal results.

1 | Understand the Client's Business Model

• Who is the client really selling to?
• What is the client selling?
• What differentiates the client's product/service from the competition?
• How does the client measure success?

2 | Accurately Define and Segment the Client's Market

• What is the size of the client's marketing universe?
• What is the ideal customer profile? Demographics? Psychographics?
• What defines a non-customer?
• How many unique consumer segments can be identified?

3 | Develop Creative and Duplicate

• How can we attract the ideal customer?
• What is the best headline, copy, message to catch the consumers attention?
• What are the features and benefits?
• What are the offers and incentive?

4 | Develop a Strategy to Increase the Client's "Share of Segment" for Each Segment

• What are the unique needs and wants of each consumer segment?
• How can the client's product/service satisfy these needs and wants?

5 | Conduct Meaningful Test Micro-Mailings for Each Segment

• Test various databases
• Test various combinations of creative and promotional elements (graphics, headlines, copy,
offers, incentives to determine which will be most effective for each segment.

6 | Track and Analyze Test Results

• Develop reliable tracking systems.
• Convert tracking results into actionable, decision-making information.

7 | Identify and Rollout Only the Best Performing Programs for Each Segment