With BJ’s Restaurants’ requests to craft a heartier loyalty program, we brewed a solution that would foster full-bodied engagement.

Their Challenge

Pint-sized open rates compared to overall spend.

Our Strategy

A cleansed loyalty data base with reduced email deployment costs that resulted in hopping engagement.

Raising the bar

We combined effective, fast-paced incentives and customized email reporting to reduce spend and boost program membership.

ROI Metrics

With our expertly crafted loyalty program in place, BJ’s Restaurants saw a robust increase in both revenue and customer engagement.

Reduction in overall spend on email deployments


Increase in loyalty program members


Increase in revenue from loyalty members