With BJ’s Restaurants’ requests to craft a heartier loyalty program, we brewed a solution that would foster full-bodied engagement.
Pint-sized open rates compared to overall spend.
A cleansed loyalty data base with reduced email deployment costs that resulted in hopping engagement.
We combined effective, fast-paced incentives and customized email reporting to reduce spend and boost program membership.
With our expertly crafted loyalty program in place, BJ’s Restaurants saw a robust increase in both revenue and customer engagement.
Reduction in overall spend on email deployments
86%
Increase in loyalty program members
37%
Increase in revenue from loyalty members
17%
