2022 is behind us, and there is much to anticipate in the digital marketing landscape this coming year. With online viability at peak demand for businesses and advertisers alike, it’s worthwhile peering ahead at a handful of possible trends and developments that we can expect to see as the year unfolds. Here’s a guide to get your digital marketing efforts up to speed and out the door.
By and large the most popular method for digital advertisers is email marketing. With 89% of marketers using this channel to generate leads, it’s positively a trend that will continue into 2023. With virtually everybody in the modern age having a personal email account, this type of marketing remains an effective option to reach your customer base directly. And when strategically timed, the right email message can help to build loyalty around your customer base.
Social media marketing is responsible for bringing in $5.20 for every $1 spent on this type of advertising. It goes without saying that this will remain a dominant trend well into the foreseeable future. The potential for ROI is large, assuming the influencer and channel being utilized is tuned to a relevant audience.
As big data collection continues to thrive, so does the prevalence of privacy laws to safeguard it. For digital marketers, this means that gathering data requires a bit more creativity from a zero-party angle. One of these creative sidesteps includes form building, seen primarily through online order forms, event registration forms, product launch or service forms, mailing lists, etc. We predict more and more iterations of form building through 2023, so be sure to dot your t’s and cross your i’s.
Not only do customers want their purchases immediately, they want their product related questions answered twice as fast. And from the outrageous hold times to the insufferable playback music, avoiding customer service hotlines is a must. For consumers, real-time messaging offers instantaneous feedback to many FAQ’s, doubly serving as a data collection solution for the host.
Good, clean consumer data can focus your marketing efforts and provide stability during unavoidable market fluctuations. When times are good it can show you where there is room to grow, and when times are tough it can show you how and where to pivot in a new direction, and which leads to chase. With survey apps gaining momentum, 2023 is sure to see more businesses utilizing ones like SurveyMonkey, Attest, and Jotform to gather consumer insights and covert it to tenable data.
As mind boggling as it is, online consumers can go from one marketplace to the next at near instantaneous speeds. Sometimes a strong CTA isn’t enough to lead them through the tunnel, and when customers are feeling unsure for even a second, they can move along to the next best thing. In 2023, it will become even more important for businesses to do more than just react to customers’ needs but anticipate them with organized, thoughtful responses to consumer queries.
Rounding out our list is none other than the chatbot. They’re a bit clunky, at times invasive, and never quite giving the answers you need, but we don’t think they’re going anywhere. And with all that room to improve, you can count on more refined chatbot interactions in the very near future.
With digital marketing as prevalent as it is today, it makes sense for businesses of any size to work alongside marketing agencies that are equipped with the knowledge and resources to put their ad dollars to work. From building out loyalty programs, email, and social campaigns, to one-off deliverables, an agency can cover plenty of ground in expeditious ways. And who better to consult with on trending strategies than the groups that are creating them.