{"id":1413,"date":"2022-07-01T10:00:18","date_gmt":"2022-07-01T09:00:18","guid":{"rendered":"https:\/\/www.dbmgroup.com\/?p=1413"},"modified":"2022-06-30T23:37:09","modified_gmt":"2022-06-30T22:37:09","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/www.dbmgroup.com\/email-marketing-best-practices\/","title":{"rendered":"Email Marketing Best Practices"},"content":{"rendered":"

\"email<\/p>\n

Marketing is all about putting yourself out there. You\u2019ve got to get in front of consumers and show them what you\u2019re made of. While it can be nerve-wracking to start firing off emails to your customers, it\u2019s a cost-effective strategy that can result in high conversion rates<\/a>. Here are our favorite email marketing best practices to help you level up your campaigns.<\/p>\n

Email Marketing Best Practices: Do\u2019s<\/strong><\/h2>\n

Write Subject Lines They Can\u2019t Scroll Past<\/em><\/h3>\n

What\u2019s going to make your campaigns stand out in a sea of your subscribers\u2019 unread emails? A subject line that piques their interest and keeps them curious until they click. It\u2019s all about finding the balance of not giving everything away, but sharing enough to get that open rate up.<\/p>\n

Personalize, Personalize, Personalize<\/em><\/h3>\n

Next on our list of email marketing best practices: the power of personalization<\/a>. Customer needs continue to change; prioritizing unique experiences can help you rise to meet them.<\/p>\n

Whether it\u2019s including subscribers\u2019 names in the subject lines or sending campaigns curated just for them (more on that later!), personalization can lead to a noticeable increase in conversion rates.<\/p>\n

Choose the Right Cadence<\/em><\/h3>\n

If you subscribe to any number of newsletters, you\u2019re probably getting hit with dozens of email campaigns per day. It\u2019s impossible to keep up with them all, and most of those might end up in your trash folder.<\/p>\n

The same happens to your customers. When you\u2019re trying to get your emails, opened, seen, and clicked through, you\u2019ll want to make sure you\u2019re not sending too many blasts. A longer cadence helps build hype for what\u2019s coming next.<\/p>\n

All in all, you don\u2019t want to overload your subscribers. Less frequent campaigns will help you stand out from the crowd.<\/p>\n

Pay Attention to Your Sender Name<\/em><\/h3>\n

Email marketing is part of the larger customer trust machine, and your sender name is an important piece of the puzzle. It helps to build your brand reputation over time with both internet service providers and customers.<\/p>\n

Whether you choose customercare@[your brand name] or the name of a high-profile employee with a great personal brand, pick a name and stick to it. Send your emails from a company domain, and you\u2019re golden.<\/p>\n

Clean Your Email List<\/em><\/h3>\n

Just like with any other database<\/a>, keeping your email list fresh is imperative. Sure, it\u2019s cool to look at a large subscriber count, but what does that number mean if there\u2019s no engagement to match?<\/p>\n

Invalid email addresses and unengaged subscribers can result in your campaigns not making it past spam thresholds. Remove nonexistent emails, those with full inboxes, and those who haven\u2019t engaged in a year, and watch your sender reputation improve.<\/p>\n

Take Advantage of Lead Magnets<\/em><\/h3>\n

With today\u2019s saturated market, customers are spoiled for choice. They\u2019re also more likely to think twice before handing over their data. When you want to capture leads and build an email list, you\u2019ve got to offer value up front.<\/p>\n

Lead magnets are a great way to get consumers to pay attention. A special industry report, a white paper, a series of templates, or an exclusive discount are low-cost ways to attract leads who are likely to stick around.<\/p>\n

Prioritize Engaging Content<\/em><\/h3>\n

Even if you have a strong email list, the perfect cadence, and an enticing subject line, your email content also needs to be click-worthy. Maybe you include an interesting story, striking imagery, or fun GIFs. Or, maybe you throw in an interactive element to pique their interest. Either way, let your creative juices flow and see what works!<\/p>\n

Email Marketing Best Practices: Don\u2019ts<\/strong><\/h2>\n

Purchase Email Lists<\/em><\/h3>\n

Buying email lists is probably the biggest possible email marketing don\u2019t. When you\u2019re delivering campaigns to folks who haven\u2019t consented to receive them, your open rates won\u2019t be as high as you\u2019d like. Plus, you might get denied by major internet service providers.<\/p>\n

While building a list organically may seem like a daunting task, it\u2019s worth it. Using lead magnets as we mentioned earlier can help you get there faster. You\u2019re all the more likely to see higher engagement rates and strong deliverability.<\/p>\n

Forego Segmentation<\/em><\/h3>\n

It\u2019s no secret that different consumers are after different things. And, since we\u2019re always about delivering the right message to the right people at the right time, we\u2019ll never stop touting the importance of segmentation. Grouping your customers based on their demographic information<\/a>, consumer behavior, or purchase history allows you to send tailored, effective messaging.<\/p>\n

Skip the Testing Phase<\/em><\/h3>\n

Sometimes, emails go out with typos or broken links; it happens to the best of us. But, that can all be avoided when you send yourself a test email to proofread before the real thing. You\u2019ll be able to make sure everything is loading, there are no spelling errors, and your campaign looks good on both a computer and a mobile device.<\/p>\n

When you choose not to send a test email, there\u2019s no way to predict what customers will see until the campaign goes out. This phase of email marketing will help you catch any errors and ensure that your brand puts its best foot forward.<\/p>\n

Send the Emails Yourself<\/em><\/h3>\n

Maybe you\u2019re just starting out with email marketing. Sending your marketing messages from Gmail, Outlook, or Apple Mail might look like an easy solution, but as your list grows, it can be hard to keep up this way. Plus, you won\u2019t be able measure your campaign performance, manage your reputation, or automatically clean your email list. Implementing an email marketing solution is a worthwhile investment.<\/p>\n

Leave Pop-Ups Out of Your Strategy<\/em><\/h3>\n

Much like the lead magnets we mentioned earlier, pop-ups are a great way to grow your email list organically. Some may find them annoying, but if they\u2019re properly targeted to each user, you might see better results than you think.<\/p>\n

Consider when you want your form to appear, when it should be hidden, and how often it should be shown to the same user, if at all. By analyzing your bounce rates and average time each page, you\u2019ll be able to properly place your pop-ups and watch the leads roll in.<\/p>\n

Skimp on Preview Text<\/em><\/h3>\n

Strong preview text goes hand in hand with an enticing subject line. Typically, an email\u2019s preview text pulls a line of body copy and displays it next to the subject line. Since it has a pretty optimal placement, it should build upon your subject line, encouraging your subscribers to take a peek inside the email itself.<\/p>\n

Complicate Unsubscribing<\/em><\/h3>\n

Yes, you\u2019re bound to get some unsubscribes, even if your content is top notch. The easier and the more instantaneous unsubscribing is, the better. It seems counterintuitive, but an obvious unsubscribe link that doesn\u2019t customers to log into their account to finish the job keeps your list clean.<\/p>\n

Final Thoughts<\/strong><\/h2>\n

It\u2019s time to start sliding into consumers\u2019 inboxes in the best way possible. From engaging subject lines and content to proper testing and lead generation, these email marketing best practices will help you get your efforts off the ground.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing is all about putting yourself out there. You\u2019ve got to get in front of consumers and show them what you\u2019re made of. While it…<\/p>\n","protected":false},"author":3,"featured_media":1419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[126,49,58,62,83],"acf":[],"yoast_head":"\nEmail Marketing Best Practices - DBM<\/title>\n<meta name=\"description\" content=\"Ready to get your email efforts off the ground? 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