ROI Metrics
We implemented our premium cleansing methods to boost the overall health of Anthem’s database.
Invalid
records
6.3%
Savings from
proper cleansing
8.7%
Increase in
ROI
10.2%
Anthem
By removing erroneous records from Anthem’s database, we filed a claim for six-figure annual savings.
Their Challenge
Excess marketing spend going to waste on unhealthy data.
Our Strategy
Eradicate the waste for significant annual savings.
Clean data done right
We implemented our premium cleansing methods to boost the overall health of Anthem's database.
