ROI Metrics
We implemented our premium cleansing methods to boost the overall health of Anthem’s database.
Invalid
records
6.3%
Savings from
proper cleansing
8.7%
Increase in
ROI
10.2%
By removing erroneous records from Anthem’s database, we filed a claim for six-figure annual savings.
Excess marketing spend going to waste on unhealthy data.
Eradicate the waste for significant annual savings.
We implemented our premium cleansing methods to boost the overall health of Anthem's database.
We implemented our premium cleansing methods to boost the overall health of Anthem’s database.
Invalid
records
6.3%
Savings from
proper cleansing
8.7%
Increase in
ROI
10.2%