Anthem

By removing erroneous records from Anthem’s database, we filed a claim for six-figure annual savings.

Their Challenge

Excess marketing spend going to waste on unhealthy data.

Our Strategy

Eradicate the waste for significant annual savings.

Clean data done right

We implemented our premium cleansing methods to boost the overall health of Anthem's database.

ROI Metrics

We implemented our premium cleansing methods to boost the overall health of Anthem’s database.

Invalid
records

6.3%

Savings from
proper cleansing

8.7%

Increase in
ROI

10.2%