We are a Direct Marketing Agency that provides industry leading targeted solutions with the strategic use of design, data and technology. Our focus is to maximize measurable return on investment for our clients while providing flawless execution. We leverage online and offline marketing channels along with custom products to drive the customer journey from acquisition to retention.
At DBM Group, we use data to target your customers and potential customers through multi-channel strategies, experiences and custom solutions that give your customers what they want, rather than what you think they want. We know there's a million companies out there saying they can do what we can do, the difference is what we do generates results and we've got the data to prove it.
Clean accurate data provides the foundation for all of our marketing efforts
Creative, segmentation, customization, testing and analytics elevates email engagement
Pre or post campaign, analyzing the data provides insight into ways to improve marketing efforts
Communicating to the customer with the right message via their preferred marketing channel
Expert in-house design team understands the importance of brand consistency, effective messaging and engaging content
In-house programming team means we can customize programs and data to client needs
At DBMG, we provide our clients with hyper targeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI per custom campaign.
The linear path from market to purchase has begun to deteriorate over the last decade. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales even when the data shows that consumers are going wherever is most convenient to find the products they want. According to a recent Salesforce Survey, 67% of consumers say they are using multiple channels to complete a single transaction and 74% are open to making purchases on alternative media channels, including social platforms and online marketplace environments. That being said, marketers that are tied to yesterday’s tactics are…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for customer retention beyond price point alone. It also gives brands the ability to cultivate their marketing strategies by better understanding their customers through accurate analytics about their shopping behaviors and preferences. Whether through a traditional swipe card, a mobile app, or other program models, brands need loyalty programs to deliver the most memorable experiences to attract returning shoppers. By having a deeper understanding of the consumer’s behavior and preferences, and creating positive customer experiences, brands can pave the way for a more informed…
With the rise in competition for market share, the customer journey has become the leading marketing strategy. Before a purchase is even made, most customers are thinking about the reason for their investment, whom they want to shop with, and how that business is communicating with them. As national and local brands start to elevate the consumer’s expectations by offering simpler and more convenient experiences, acquiring loyalty membership allows brands to provide a curated marketing journey. It’s more important than ever to create simplicity for customers of all ages and demographics to cultivate and grow a loyal customer base. In…
Years in Business