We are a Direct Marketing Agency that provides industry leading targeted solutions with the strategic use of design, data and technology. Our focus is to maximize measurable return on investment for our clients while providing flawless execution. We leverage online and offline marketing channels along with custom products to drive the customer journey from acquisition to retention.
At DBM Group, we use data to target your customers and potential customers through multi-channel strategies, experiences and custom solutions that give your customers what they want, rather than what you think they want. We know there's a million companies out there saying they can do what we can do, the difference is what we do generates results and we've got the data to prove it.
Clean accurate data provides the foundation for all of our marketing efforts
Creative, segmentation, customization, testing and analytics elevates email engagement
Pre or post campaign, analyzing the data provides insight into ways to improve marketing efforts
Communicating to the customer with the right message via their preferred marketing channel
Expert in-house design team understands the importance of brand consistency, effective messaging and engaging content
In-house programming team means we can customize programs and data to client needs
At DBMG, we provide our clients with hyper targeted data capabilities that enable us to reach the right customer with the right message at the right time, laying the foundation for better ROI per custom campaign.
In today’s world of super-customized and AI-driven marketing tactics, nurturing customer relationships and creating solid supporters can be tricky. It’s a competitive market, and people are constantly seeking validation in their decision to shop with one brand over another. So, what are the two most prominent factors driving these decisions that keep customers coming back? The answer: cost savings and customer experiences. Customers are indeed looking for bargains, but at the same time, they are looking for memorable shopping experiences. By providing discounts and rewards, businesses can motivate new customers to buy or existing customers to return. Still, until they…
The linear path from market to purchase has begun to deteriorate over the last decade. Yet, there are far too many marketers who still rely on legacy engagement strategies to drive sales even when the data shows that consumers are going wherever is most convenient to find the products they want. According to a recent Salesforce Survey, 67% of consumers say they are using multiple channels to complete a single transaction and 74% are open to making purchases on alternative media channels, including social platforms and online marketplace environments. That being said, marketers that are tied to yesterday’s tactics are…
A strong loyalty program remains one of the most impactful ways brands and retailers can compete for customer retention beyond price point alone. It also gives brands the ability to cultivate their marketing strategies by better understanding their customers through accurate analytics about their shopping behaviors and preferences. Whether through a traditional swipe card, a mobile app, or other program models, brands need loyalty programs to deliver the most memorable experiences to attract returning shoppers. By having a deeper understanding of the consumer’s behavior and preferences, and creating positive customer experiences, brands can pave the way for a more informed…
Years in Business