April 15, 2022

Humanizing Your Brand: The Human Story Behind Your Products or Services, with Creative Director DJ Grimes


Connection is the foundation of every relationship, so how can your brand connect with customers? By telling great stories. Join Creative Director DJ Grimes as he outlines ways to bring out the human side of your brand through storytelling.

Humanizing Your Brand: The Human Story Behind Your Products or Services

When most people think of advertising, the first thing that comes to mind is usually a bombardment of flashy and disruptive commercials and ads. While these ads may be memorable, they’re often not very human. To create an emotional connection with your customers, it’s important to humanize your advertising.

As human beings, we are innately drawn to humanizing marketing. In fact, a study from the University of Southern California found that people were more likely to share and engage with stories about human connection rather than statistics or large-scale data.

To humanize your brand, you need to focus on storytelling. This is a great way to create an emotional connection with your customers. You can make them feel like they’re a part of your brand – something bigger than themselves. And, when they feel like they’re a part of your brand, they’re more likely to connect with your products or services. In fact, there’s a good chance that they’ll become some of your best advocates and ambassadors.

So, what’s the best way to humanize your brand? Here are some tips:

Use relatable characters

When you create ads that feature relatable characters, it helps humanize your brand. Customers can see themselves in the characters you create, which helps them connect with your products or services.

Use real-life stories

When you use real-life stories, it humanizes your brand and makes it more relatable. Customers can see that you understand their problems and that you’re offering solutions that can help.

Use emotion in your storytelling

Emotion is a powerful tool in advertising. When you evoke emotions in your customers, they’re more likely to remember your brand and connect with it on an emotional level.

Be human yourself

One of the best ways to humanize your advertising is to be human yourself. Show off your personality and let your customers see the human side of your brand. When you do this, you’ll create a connection that goes beyond just the products or services you offer.

Remember, connection is key – it’s what builds trust and encourages customers to consider your product or service over your competitors. If you’re looking for a way to make your advertising more humanizing, try using storytelling techniques to create a connection with your customers.

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